Radix, Asia’s largest new gTLD applicant to ICANN with a portfolio of over 9 new domain extensions, has announced the launch of .FUN, which is now available on 100+ registrar websites for $12 - $20 per domain name. It is the 2nd domain extension launched by Radix in the last one year. Radix had launched .STORE in June 2016.

Various brands and celebs have already reserved their .FUN domain name during the Sunrise phase, including sillyputty.fun by Crayola, swift.fun by Apple, beyonce.fun by BGK Trademark Holdings and jackdaniels.fun by Brown-Forman Corporation. Fantastic generic domains available at standard prices like letshave.fun, thisis.fun, themepark.fun and swipe.fun were also booked in the Early Access Phase (EAP) along with premium priced names like adrenaline.fun. Brands such as Lamborghini and Rolls Royce too reserved lamborghini.fun and rollsroyce.fun domain names respectively in this phase.

.FUN is the first and only 3-letter domain extension owned by Radix. In October 2016, Radix acquired the rights to .FUN from Oriental Trading Company, a party supplies brand owned by Warren Buffet’s Berkshire Hathaway. Radix invested in acquiring .FUN owing to its broad potential in the media and entertainment (M&E) industry comprising of filmed entertainment (motion pictures, television & videos), music, publishing and video games. The U.S. M&E market, which represents a third of the global industry, and is the largest M&E market worldwide, is expected to reach $771 billion by 2019, up from $632 billion in 2015, as per a report by PwC. The UK sector, on the other hand, is expected to be worth £68.2 billion by 2020, overtaking Germany in 2017 to become the largest market in Europe, Middle East and Africa (EMEA). Thus, .FUN has great opportunity across geographies given the promising growth trends of the industry.

Speaking about the launch, Sandeep Ramchandani, VP & Business Head, Radix, said, “After the success of .ONLINE, .TECH, .STORE, .PRESS and .SPACE, we decided to add .FUN to our portfolio. Our market research indicated that a short, brandable and relevant domain extension like .FUN would be in demand by celebrities, standup comics, bloggers, media companies, TV shows & movies, authors & books, games and any and every brand working towards creating memorable content or experiences for end-consumer.” .FUN is expected to be a preferred domain extension for corporate brands looking to showcase their fun side, thus opening up a casual and more free channel of communication with its customer-base, added Ramchandani.

About Radix:
Started in 2012, Radix is world’s 3rd largest domain portfolio registry and Asia’s largest gTLD applicant to ICANN. Radix is part of the Directi Group which is currently valued at $1.4 billion. Radix has been an active participant in ICANN’s process to expand the internet naming system, and has obtained the rights to operate over 10 new gTLDs (generic Top Level Domains) including .ONLINE, .STORE, .TECH, .WEBSITE, .SPACE, .PRESS, .SITE, .HOST, and .FUN.

For more details, please get in touch:
Swati Maheshwari | PR & Communication | Radix Registry | Cell: +91 90046 93309 | swatim@radix.email